L.L.Bean Responsive Site

Problem

  • Conversion on tablets was lower than desired.
  • Many features on the site were difficult for users to interact with on tablets because they had small tap targets.

Process

Solution

  • Responsive site optimized for tablet users on viewports down to 600 px wide.

Tablet Screen

Portrait

Landscape

Desktop Screen

Results

  • Designs performed well in usability studies with tablet users.