L.L.Bean Account Redesign

Problem

  • Account interface was dated and confusing for users based on an external usability review of the site.
  • Account functions weren't present on mobile site.

Process

Solution

  • Redesigned account screens that work well for all users on all devices.
  • Most common user tasks are bubbled up to the main My Account page for easy access.

Before Redesign

My Account Main Screen

After Redesign

Desktop

iPad Portrait

Mobile