Cruises Only

Problem

  • A new client wasn’t satisfied with the organization of the ship information pages on Cruises Only’s site, so they requested a redesign before they would use the service.
  • The information architecture wasn’t intuitive.
  • Users weren’t able to easily drill down into detailed information they were looking for.
  • Users couldn’t easily scan pages to find information they were looking for.

Process

CruisesOnly_Process.png

Solution

  • Revised the information architecture to match common user tasks.
  • Changed the layout of pages to enable easy scanning and drilling.
  • Templatized the pages for use with all of their clients.

Information Architecture

Before

CruisesOnlyIA_Before.png

After

CruisesOnlyIA_After.png

Informational Page

Before

CruisesOnlyInfo_Before.png

After

CruisesOnlyInfo_After.png

Drill Down Page

Replaced a long scrolling page.

CruisesOnly_DrillDown.png

Results

  • The client was satisfied with the redesigned pages.
  • Summative usability study confirmed that the redesigned pages are easier to use than the previous ones.